Certain products would hope to convey their versatility by incorporating, strangely enough, their single preparation, use or consumption method within the name. Others then jump on the bandwagon, and exploit the resulting apparent cool factor... to a fault. Isn't that always how the market goes? From television & movie themes to toys & snacks. Let's milk the gimmick cow for all it's worth folks, it won't be palatable forever.
This series will explore the variety of products that want you, the consumer, to know that they actually function how they are intended to, and not how they might not intend to. They accomplish this by not only slamming a noun, adjective or other part of speech with an adjectival suffix, but then continuing on the morpho-syntactical roller-coaster ride, wrenching the product name back into the nominal, using the plural 's' or 'es'.
How clever.
First up, Bakeables.. or rather, Bake Ables. The tiny space and ever so slight capitalisation of the second part of the name seems to indicate an incomplete commitment to the "ables" concept. Unfortunately, this also renders a confusing twist for the preparation of a small European river fish, otherwise known as the Common Bleak.
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